Designing and launching products for startups and Fortune 500 companies since 2004. Currently exploring Design Leadership and Design Advising opportunities.
Recent roles with selected work
Standing up an Enterprise Design Function for Nike & scaling the Design Org from 3 to 30+
Summary
I was hired to lead Design for Nike’s Enterprise Experiences, part of a new initiative to bring the user to the center as Nike goes through Digital Transformation within Global Technology. My remit included creating the Nike Enterprise Design Thinking Toolkit, scaling up the Enterprise Design organization from 3 to 30 within eight months, hiring top talent with diverse backgrounds, and placing designers in priority areas across company key initiatives, including Developer Tools, Digital Supply Chain, HR Experiences, and the Enterprise Design System.
Design Team
2020 - 2024+ Myself
+ 3 UX Design Directors
+ 1 DesignOps Director
+ 7 Lead UX Designers
+ 18 Senior UX Designers
+ 5 Design System Engineers
Skills
+ Vision Setting
+ Design Strategy
+ Funding & Hiring
+ Leadership Buy-in
+ Cross-Functional Collaboration
+ Design Thinking
+ Experience Metrics
Role: Senior Director, UX Design at NikeHelping support the growth of Unity and its customer base by creating delightful user experiences
Summary
At Unity, I was a player-coach managing a global team of UX Designers focused on Unity’s Online Consumer Experiences, including Unity.com, The Unity Asset Store, Unity Learn (0-1 product I helped ship), Made with Unity, and Unity Events. During my time at Unity, we reported over 1.5 million monthly users. I helped support the redesign and rebrand of Unity’s online experiences and a backend infrastructure that allowed internal teams to market quickly to launch user-specific content based on learnings from user testing and usability tests.
Design Team
2017 - 2020+ Myself
+ 6 UX Designers
Skills
+ Growth Design
+ Product Marketing
+ GTM Strategy
+ Leadership Pitches
+ Cross-Functional Collaboration
+ A/B Testing
+ User Testing
Role: Head of User Experience at Unity TechnologiesGiving Consumers the ability to track their moves and later pivoted to an internal tool for Movers
Summary
I joined Moveline’s product team as their Director of UX and Design, where I continued the work that had been in flight from my time as a HackStar there. My role included managing various contract Designers with different skills, from icon designers to illustrators to web designers to front-end engineers, to ensure the company continued to ship and move forward for their web and mobile experiences. Moveline pivoted to OneMove, which was focused on Movers, a platform for local and independent moving companies to perform interstate moves.
Product Team
2014 - 2016+ Myself
+ 4-6 Contract Designers
+ 6 Senior Software Engineers
Skills
+ Lead Generation
+ Mobile Applications
+ User Experience Design
+ Visual Design
+ Branding
+ Dev handoff
Role: Director of UX & Design at Moveline/OneMove (a TechStars co.)A social mapping tool that allows users to create collaborative maps to share and find very cool stuff
Summary
Working on and creating Karta was one of my favorite experiences early in my career. I love to travel, try different restaurants, and explore new places. My Co-Founder and I wanted to create an online experience where we could capture and share those experiences with people whose opinions and styles we valued. The problem we were trying to solve was that there just wasn’t a great place to gather and share your resources around the places, experiences, or trips you’ve been on (let’s face it, Yelp and TripAdvisor still don’t do justice when it comes to asking your friends what they did on a recent or a local jaunt). We launched in 6 months, with 500 users in our invite-only private beta in our first week. Karta participated in the NEA Studio and First Growth's 6th Vintage in NYC. We also got published in some local mags.
Start-up Team
2012 - 2014+ Myself
+ Designer Co-Founder
+ Offshore Dev Team
+ CTO
Skills
+ MVP
+ User Experience Design
+ Visual Design
+ Product Development
+ Budgeting
+ Project Management
+ Pitch Decks
Role: Co-Founder at Karta